It all started with a dog named George.
Have you ever read what’s in your skincare? Your answer is probably “no." Don’t worry. Until a few years ago, my answer was “no” too.
Then one morning, right after applying a popular facial cream, my dog George jumped up and licked my face. Concerned for him, I wondered "What's in this product he just licked!" This led to a startling discovery: pre-made skincare is up to 75% Water & Shelf-Preservatives (like Plastic) that prioritize expiration dates, not beauty benefits.
"So that's why these products always fall short on their promises," I realized. I decided that my face (and George's belly) deserved better.
This set into motion a passion project of 2 years of research, 200+ formulations, extensive Lab & Beauty Expert testing, and a mission to help everyone make beauty better to experience the power of fresh-made skincare.