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It all started with a dog named George.

Have you ever read what’s in your skincare? Your answer is probably “no." Don’t worry. Until a few years ago, my answer was “no” too. 

Then one morning, right after applying a popular facial cream, my dog George jumped up and licked my face. Concerned for him, I wondered "What's in this product he just licked!" This led to a startling discovery: pre-made skincare is up to 75% Water & Shelf-Preservatives (like Plastic) that prioritize expiration dates, not beauty benefits.

"So that's why these products always fall short on their promises," I realized. I decided that my face (and George's belly) deserved better.

This set into motion a passion project of 2 years of research, 200+ formulations, extensive Lab & Beauty Expert testing, and a mission to help everyone make beauty better to experience the power of fresh-made skincare.

 
 
Kevin & George
 
 
 
 
        (George)

        (George)